_system / plans · fundraising strategy · v1
Tóm tắt (VN). Tư cách quỹ từ thiện đã đăng ký của Hoa Mặt Trời mở khóa được nhiều nguồn lực quốc tế ngay bây giờ mà không cần pháp nhân Mỹ (501(c)(3)): các nền tảng công nghệ lớn (Google, Microsoft, Adobe… qua TechSoup Việt Nam), quảng cáo Google Ad Grants tới 10.000 USD/tháng, và ưu đãi Claude for Nonprofits. Để tiếp cận tiền tài trợ từ quỹ và nhà hảo tâm quốc tế (đặc biệt là Mỹ và kiều bào), cần một đơn vị bảo trợ tài chính (fiscal sponsor, ví dụ Give2Asia) và phải tuân thủ Nghị định 80/2020 (nay được thay/điều chỉnh bởi Nghị định 313/2025) về tiếp nhận viện trợ nước ngoài: mọi khoản viện trợ phải được cơ quan có thẩm quyền phê duyệt trước khi nhận và sử dụng.
The single most important finding: most of the global tech-nonprofit ecosystem does not require a US 501(c)(3) letter. The major validators accept a charity registered with its own government. This is decisive for HMT.
So the picture splits cleanly into three doors:
| Door | What unlocks it | US 501(c)(3) needed? | Effort |
|---|---|---|---|
| Tech & in-kind credits | VN registration + TechSoup / per-vendor validation | No (mostly) | Low — days/weeks |
| Institutional cash grants | Grant-readiness pack + Decree-80 approval; sometimes a fiscal sponsor | Sometimes | High — months |
| US/diaspora tax-deductible giving | A US 501(c)(3) fiscal sponsor or "Friends of" bridge (e.g. Give2Asia) | Via a bridge, not your own | Medium — weeks to set up |
These are the quick wins. Low effort, near-zero cost, and several you are already structurally eligible for. The validation hub is TechSoup Vietnam (techsoupvietnam.vn) — part of the global TechSoup network, serving VN nonprofits with discounted/donated software from Microsoft, Google Workspace, Adobe, Asana, Autodesk, Box, Dropbox, Slack, Tableau, and more. verified Get the TechSoup validation done first; it is the credential several other programs lean on.
| Program | What you get | VN eligibility | Channel | Effort / blocker |
|---|---|---|---|---|
| Google Ad Grants | Up to $10,000/month of in-kind Google Search ads verified | Yes — needs Google for Nonprofits validation + a quality website | google.com/grants via Google for Nonprofits |
Low. Maintenance rules: ≥5% CTR, GA4, active campaigns. Non-rolling (use it or lose it). Highest-value quick win. |
| Google Workspace for Nonprofits | Free Workspace tier (you already use Workspace — likely convertible) | Yes via Google for Nonprofits | Google for Nonprofits portal | Low. Same validation as Ad Grants. verify current tier. |
| Google.org AI Opportunity Fund — APAC | Enterprise-grade AI tools + training for nonprofits; APAC fund covers Vietnam verified | Eligible region, but delivered through country strategic partners (ADB/AVPN), not an open small-grant call | aiopportunityfund.withgoogle.com/apac |
Medium. Fit for an education charity is uncertain — verify whether HMT can access directly or only via a partner. |
| Claude for Nonprofits (Anthropic) | Up to 75% off Team/Enterprise (≈$8/user/mo Standard, $40 Premium). A discount, not free credits. verified | "501(c)(3) or equivalent international designations" — VN fund may qualify | Self-serve verify via Goodstack/Percent (~2–3 min), discount auto-applied by email | Low. Launched 2 Dec 2025 — verify price points & bundled models before relying on them. |
| Microsoft for Nonprofits | M365 grants + Azure credits; broad product set via TechSoup | Yes, but the process changed | As of Aug 2025: validate directly at nonprofit.microsoft.com (creates an onmicrosoft.com tenant), then request offers via TechSoup verified |
Medium. Now needs BOTH a Microsoft-validated account and a TechSoup account. |
| OpenAI — People-First AI Fund | Cash grants for nonprofits | No — US-based 501(c)(3) only, and it excludes fiscally-sponsored projects, so the bridge workaround does not help here verified | — | Blocked for HMT. (OpenAI product discounts may differ — verify separately.) |
| Adobe / Canva / Asana / Slack / Dropbox / etc. | Donated or discounted licences | Generally yes via TechSoup VN (per-product country rules vary) | TechSoup Vietnam catalogue | Low. verify per product. |
| AWS / GitHub / Cloudflare / Google Cloud / Zoom / Notion / HubSpot / Twilio.org | Nonprofit credits/discounts (varies widely) | Mixed — some self-serve, some TechSoup-routed, some US-only | Each vendor's nonprofit page | Low–medium. The ones that run our own platform are broken out in the deep-dive below. |
| Meta/Facebook nonprofit & fundraising tools | Fundraising tools, possible verified-nonprofit badge | Charitable-giving tools have limited country availability; VN support is uncertain | Meta for Nonprofits | verify — VN may be excluded from native FB donation tools. |
Beyond the productivity software above, the nonprofit programs from the cloud and developer vendors HMT's own management hub already runs on directly offset the cost of operating and renovating the platform. The hub is a Cloud Run service over Google Cloud storage; the public review and donation site is on Cloudflare Pages; the code lives in a private GitHub repository; the AI report and caption engines call Anthropic Claude. Each of those has a nonprofit tier, claimed through the same Google-for-Nonprofits / TechSoup validation the rest of Track 1 uses.
| Vendor (our stack) | Nonprofit benefit | Standard cost without nonprofit status | Net effect on the hub | Confidence |
|---|---|---|---|---|
| Google Cloud — hub + buckets | Google Cloud for Nonprofits — credits + Free Tier (no headline figure published; see the free-tier analysis below) | Full pay-as-you-go GCP rates; only the one-time $300 free-trial credit, no recurring nonprofit credit | Credits / Free Tier offset the Cloud Run + storage bill | verified program · verify amount |
| Cloudflare — public review + donation site | Project Galileo — free enterprise DDoS / WAF / Bot Management / AI Crawl Control | Pro $20/mo (~$240/yr) per domain; Business $200/mo (~$2,400/yr); Bot Management is Enterprise-only (custom; bare Enterprise can start ~$5,000/mo) | Same protection, free | verified |
| Cloudflare — usage services | Cloudflare for Startups (nonprofit cohort) — up to $250,000 credits (DB / storage / compute / AI) | Usage billed at list (Workers Paid $5/mo + usage; R2 $0.015/GB-mo; D1 usage) — no credit | Would underwrite a Cloudflare-hosted backend | verify — cohort-gated (first class closed 1 Dec 2025) |
| GitHub — the repo | GitHub for Nonprofits — free Team (unlimited private repos + users) or 25% off Enterprise + Nonprofit Developer Pack | Team $4/user/mo (~$48/user/yr); Enterprise Cloud $21/user/mo (~$252/user/yr) | Repo hosting + collaboration free | verified |
| Anthropic — caption/report/extract engines | Claude for Nonprofits — up to 75% off Team/Enterprise subscriptions | Claude Team $25/seat/mo ($20 annual), min 5 seats (~$1,200–1,500/yr); Enterprise from ~$20/seat/mo + usage | Does NOT cover the hub. The hub calls the Claude API (pay-per-token); the 75% discount is subscription-only and does not apply. The API lever is the separate Claude for Good grant (API credits, applied for separately). | verified — discount is seats-only · verify Claude for Good credits |
| AWS — not our stack (alt) | AWS Nonprofit Credit Program — $1,000 / $2,000 / $5,000 per fiscal year by budget | Full pay-as-you-go AWS; no recurring credit | Fallback if a service moves to AWS | verified |
| Microsoft Azure — not our stack (alt) | Microsoft for Nonprofits — M365 grants + Azure credits | M365 Business ~$6–22/user/mo retail; Azure pay-as-you-go | Alternative cloud / office suite | verified |
| Zoom / Notion / Sentry / etc. — ops tooling | Various nonprofit discounts (often a free tier or 20–50% off) | Retail e.g. Zoom Pro ~$14/user/mo; Notion ~$10/user/mo; Sentry ~$26/mo | Supporting tooling | verify per vendor |
List prices verified Jun 2026 from each vendor's pricing page (GitHub $4 / $21 per user/mo; Claude Team $25/seat/mo, min 5; Cloudflare Pro $20/mo, Business $200/mo, Bot Management Enterprise-only). Sources in §9.
Most of these vendors have an always-free tier that applies whether or not HMT has nonprofit status; the nonprofit programs sit on top. The question that matters for budgeting is: at HMT's real scale (a handful of staff, ~142 students, a low-traffic ops hub and a static public site), does usage stay inside the free tiers, and what is left to pay? Below, usage figures are planning estimates (estimate); free-tier and price figures are verified Jun 2026.
| Service | Free tier (with or without nonprofit status) | HMT's expected usage | Expected residual cost |
|---|---|---|---|
| Cloud Run (the hub) | 2M requests + 180k vCPU-sec + 360k GiB-sec / mo free — but only while the service scales to zero | Low request volume, but the Đợt-2 upgrade keeps 1 instance always warm (min-instances=1, always-on CPU) → billed ~720 hrs/mo, outside the free model |
Scale-to-zero: ≈$0. Always-warm (Đợt 2): ≈$8–15/mo (~$100–180/yr). A Google Cloud nonprofit credit, if granted, absorbs this. |
| Cloud Storage (buckets) | 5 GB-mo free — US regions only (us-east1/west1/central1); HMT is in asia-southeast1, so the free tier does not apply |
Small: SQLite registries + photos, a few to a few-tens of GB | ≈$0.02/GB-mo → a few dollars/mo at most; egress minimal. Effectively trivial. |
| Cloudflare Pages (review + public site) | Unlimited bandwidth + requests; 500 builds/mo; 20k files. Same free tier regardless of nonprofit status | A static site, far inside every limit | ≈$0. Project Galileo adds enterprise security free on top. |
| GitHub (the repo) | Free plan: unlimited private repos. Nonprofit = free Team (adds features) | One private repo, a few collaborators | ≈$0. |
| Google Workspace / Drive | No free tier on the paid plan; nonprofit = free Workspace tier | Shared Drive + Docs for staff | $0 with Google for Nonprofits; else $6–18/user/mo. |
| Claude API (caption / report / extract engines) — the one real line | No free tier (pay-per-token; one-time trial credit only). The 75% nonprofit discount does NOT apply — it is subscription-only | Occasional: care reports, captions, OCR extraction — a modest number of calls/mo | Standard rates: Opus 4.8 $5 in / $25 out per 1M tokens (Haiku 4.5 $1 / $5). At HMT's low volume, roughly $5–40/mo. Mitigate with prompt caching (cached input ~0.1×, already in the engines), the Batches API (−50%), Haiku for simple extraction, or a Claude for Good API-credit grant. |
This is the higher-value, longer-horizon track. The verified spine here is narrow (the harness confirmed the regulatory reality but not each funder's live terms), so every funder row below is verify directly — treat it as a prospect list to validate, not settled fact. Award sizes and eligibility for VN-registered funds shift year to year.
These are the most realistic institutional money for an organisation your size: modest amounts, local decision-making, and they fund exactly the tangible things HMT does (school equipment, facilities, skills programs).
| Funder | Typical size | Fit / notes | Blocker to check |
|---|---|---|---|
| Japan GGP (Grant Assistance for Grassroots Human Security Projects) | up to ~¥10M (~$70–90k) | Strong fit — funds tangible infrastructure/equipment for schools; local orgs eligible; administered by the Embassy of Japan in Vietnam | Capital/equipment focus (not recurring program costs); Decree 80 approval |
| Australia Direct Aid Program (DAP) | ~AUD 5k–60k | Flexible small grants via the Australian Embassy; community development & education eligible | Annual call windows; Decree 80 approval |
| US Mission Vietnam (Embassy Hanoi / Consulate HCMC public-diplomacy & small grants) | ~$5k–50k+ | Must align with US public-diplomacy themes (English, exchange, youth leadership, etc.) | SAM.gov / UEI registration is a real hurdle; political-theme constraints; Decree 80 |
| Korea KOICA | larger, partnership-based | Usually delivered via INGOs/consortia, not direct small grants | Hard for a small fund to access directly |
| EU Delegation to Vietnam (CSO/thematic calls) | large (€100k+) | High value but complex; typically consortium applications, heavy M&E | Co-financing, capacity threshold; usually too heavy for a first grant |
UNICEF Vietnam, the Asia Foundation, ADB and World Bank generally work through partnership and procurement, not open small-grant windows. Realistic path: become a credible local implementing partner over time, not a first-year applicant.
Two distinct goals here: (a) reach global individual donors, and (b) give US/diaspora donors a tax deduction — which your VN registration alone cannot do. The mechanism that solves (b) is fiscal sponsorship.
A US donor only gets a tax deduction for gifts to a US 501(c)(3). HMT is not one and does not need to become one. Instead, a US-registered intermediary receives the gift, gives the donor a US tax receipt, performs due diligence, and re-grants the money to HMT:
US / diaspora donor ──gift──▶ Give2Asia (US 501(c)(3), EIN 94-3373670)
▲ │ · issues US tax receipt to donor
US tax receipt │ · due diligence on HMT
▼
re-grant ──▶ Quỹ Hoa Mặt Trời (Vietnam)
└─▶ must clear Decree 80/313 approval
before receiving & using the funds
| Bridge | How it works | Cost | Notes |
|---|---|---|---|
| Give2Asia "Friends Fund" | US 501(c)(3) hosts a named fund for HMT; re-grants after due diligence. A conduit for donors you bring, not a fundraising service verified | US$1,500 one-time setup (first fund) + US$500/extra location; non-refundable verified. Plus a tiered transaction fee on accumulated donations | Needs a USD-capable bank account in the org's English name + separate fund tracking + $5k minimum per distribution. Tax benefit in US / HK / Australia. See deep-dive below. |
| GlobalGiving | Vetting + listing on a global giving platform; any registered nonprofit worldwide can apply directly (~50% of partners are non-US) verified. Doubles as a credential corporate-giving portals (Benevity etc.) recognise | No application fee. Ongoing: 7% support + 3% processing for non-US/UK orgs (~85¢/$1 reaches you) verified | Enter via the Accelerator; must raise $5k from ≥40 donors to earn a permanent spot. See deep-dive below. |
| "Friends of HMT" 501(c)(3) | Set up your own US support entity | High (legal setup + ongoing US compliance) | Only worth it at scale / with a committed US diaspora board. Give2Asia is the lighter-weight substitute to start. |
| Equivalency Determination (ED) | A US funder certifies HMT as "equivalent" to a US public charity, enabling direct grants | Paid review (e.g. CAF America) | Usually funder-initiated; alternative to fiscal sponsorship for specific large US grants. |
Think of GlobalGiving as the door to new global individual donors and to corporate-matching money, plus a vetting badge that travels. It is the lighter-barrier, lower-cost bridge, and a Vietnamese fund joins directly — no US entity, no fiscal sponsor.
Give2Asia solves a different problem: it makes gifts from US (and Hong Kong / Australia) donors tax-deductible. Critically, it is not a fundraising service — its own FAQ states "Friends Funds are intended for receiving gifts from your own donors." verified So it monetises a diaspora/major-donor network you bring; it does not find donors for you. That is the exact complement to GlobalGiving.
Direct online tools: GoFundMe / JustGiving / Meta fundraising have country-restricted payout — a VN bank may not be a supported withdrawal destination, which is exactly why the Give2Asia bridge matters. verify each platform's VN payout support before relying on it. For domestic giving you already have VietQR; the international layer is the gap this track fills.
Each social platform has a nonprofit / charity account status you register or get verified for. For a Vietnam-registered fund the pattern is consistent: you can claim the nonprofit identity (a verified charity Page, a donate button) almost everywhere, but the on-platform payment rail is country-restricted and generally excludes Vietnam. So social platforms give you reach, credibility, and a "Donate" funnel that points out to your own bilingual donation page (the one Google Ad Grants drives traffic to, and Give2Asia / VietQR settle) — they are not the payout mechanism.
| Platform | How to register / claim nonprofit status | VN eligibility & catch | What it unlocks |
|---|---|---|---|
| Facebook Page + Instagram (Meta) | Set the Page category to "Nonprofit Organisation" / "Charity Organisation", add the org's address in the About section, then apply for Meta fundraising tools (Page → Meta for Nonprofits; review ≈3 weeks). | On-platform donations (donate on FB/IG) are US / UK / Canada / Australia only — Vietnam is excluded. VN orgs get the tools to send donors to your own website. verified | A verified nonprofit Page identity + a "Donate" button/link that routes to HMT's bilingual donation page. Credibility and reach, not the payment rail. |
| YouTube | Activate the YouTube Nonprofit Program through your Google for Nonprofits account (eligibility verified via Percent; review 2–14 business days). | Eligible once Google for Nonprofits is validated — the same validation as Ad Grants. verified | Donation cards / a donate button on videos, links in cards and descriptions, and program storytelling features. Pairs with the Ad Grants website work. |
| TikTok | Apply through TikTok's NGO / NPO approval process (TikTok for Good / nonprofit advertising). | Approval-gated and limited; donation/giving features have narrow country coverage. verify VN availability. Also note our own platform-policy.md keeps TikTok to a later stage (after an app audit). |
Nonprofit advertising eligibility; possible giving features where supported. Treat as a later-stage reach channel, not a near-term donation rail. |
| Create an organisation Page and use LinkedIn for Nonprofits resources; no separate charity-payment verification. | Page + talent/marketing discounts vary; no strong VN-specific donation tool. verify | Credibility with institutional funders, corporate-CSR contacts, and skilled-volunteer recruitment — supports Track 2 relationships more than direct giving. |
The catch that applies to every foreign grant and every re-grant. Decree 80/2020/ND-CP, Article 4: foreign non-ODA grant aid "may only be received, implemented and used after being approved by competent Vietnamese authorities." verified
Almost every serious funder, vetting platform (GlobalGiving), and fiscal sponsor (Give2Asia due diligence) asks for the same core pack. Build it once, in English, and reuse it everywhere. This is the highest-leverage internal project.
| Asset | Why / who asks | Status to confirm |
|---|---|---|
| Registration certificate(s) + charter, in English translation | TechSoup, every funder, Give2Asia DD | Have VN originals — need certified EN translations |
| Audited / reviewed financial statements (ideally 1–2 yrs) | Institutional funders, GlobalGiving, ED reviews | Commission an annual external audit if not already |
| Board / governance list + conflict-of-interest & safeguarding policies | Due diligence everywhere | Document the board; write a one-page child-safeguarding policy (aligns with your existing dignity rules) |
| English organisational profile (1–2 pp) + the 8-petal model explained | Every first contact | Strong asset — your holistic model differentiates you from "scholarship fund" |
| Theory of change / logframe + M&E framework (indicators, outcomes) | Institutional & EU/embassy grants | The 8 petals already map to outcome areas — formalise into indicators |
| Annual report + impact numbers (students, scholarships — traceable) | All; also feeds your public transparency | You already track this; package it bilingually |
| USD-capable bank account in the org's English name | Give2Asia, international transfers | Confirm USD capability + exact English account name |
| Budget templates (project + organisational) | Every application | Build a reusable project-budget template |
Primary sources fact-checked during research (Dec 2025–Jun 2026). Items not in this list (most §3 funder details) are general-knowledge prospects to verify directly.
google.com/grants/faq; google.com/nonprofits/offerings/google-ad-grantsaiopportunityfund.withgoogle.com/apacanthropic.com/news/claude-for-nonprofits; support.claude.com/.../12893767openai.com/index/supporting-nonprofit-and-community-innovationtechsoup.global/eligibility-criteria; TechSoup Vietnam — techsoupvietnam.vn; Microsoft handoff — TechSoup support art. 12968116130075english.luatvietnam.vn; thuvienphapluat.vn; nonprofit-law note — cof.org/country-notes/nonprofit-law-vietnamgive2asia.org/charity-faq, /application, /due-diligence-for-international-donors-how-it-works-why-it-matterssupport.globalgiving.org/.../360026455231; Accelerator globalgiving.org/accelerator; fees globalgiving.org/aboutus/fee & support.globalgiving.org/.../360033731831; Equivalency Determination — cafamerica.org/fundamentals/what-is-equivalency-determinationcloudflare.com/galileo, blog.cloudflare.com/expanding-startups-for-nonprofits; GitHub for Nonprofits — github.com/solutions/industry/nonprofits, docs.github.com/en/nonprofit; Google Cloud for Nonprofits credits — support.google.com/nonprofits/answer/16245748; AWS Nonprofit Credit Program — aws.amazon.com/government-education/nonprofits/nonprofit-credit-program, techsoup.org/amazon-web-servicesfacebook.com/help/1251484118194936, facebook.com/help/252443996270739; YouTube Nonprofit Program — support.google.com/nonprofits/answer/3367463; TikTok NGO/NPO advertising — ads.tiktok.com/help/article/non-governmental-organization-and-non-profit-organizationgithub.com/pricing; Claude plans & API pricing — claude.com/pricing, platform.claude.com/docs/en/about-claude/pricing; Claude for Nonprofits scope (subscription-only) — support.claude.com/en/articles/12893767; Cloudflare plans & Pages limits — cloudflare.com/plans, developers.cloudflare.com/pages/platform/limits; Cloud Run pricing/free tier — cloud.google.com/run/pricing; Cloud Storage free-tier regions — cloud.google.com/free